According to the Vietnamese Ministry of Agriculture and Rural Development (MARD), after many years of negotiation, Vietnam has overcome technical barriers an is now able to enter choosy markets including Australia, the US, New Zealand, Japan and South Korea.
By April 2018, Vietnam had exported over $1.3 billion worth of fruits, an increase of 30 percent year-on- year. In 2017, the export turnover from fruits was $3.5 billion, nearly twice as much as 2016 ($1.7 billion). The figure is expected to reach $4.3-4.5 billion this year.
Vietnam is able to meet strict requirements set by import countries on origin tracing. The efficiency of trade promotions, branding and the connection between farmers and exporters is also very good.
According to Hoang Trung, head of the Plant Protection Agency, it took Vietnam seven years to obtain the right for Vietnam’s rambutan to enter the New Zealand market. And only after 10 years of negotiations did the US open its market to Vietnam’s star apple.
Publication date: 7/5/2018