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Fruitday launches supply chain service

Chinese fresh food e-tailer provides supply chain solutions to fresh fruit companies

As demand for supply chain services continues to grow in China’s fresh fruit trade, Freshbridge, a new supply chain company dedicated to the industry, was recently established in Shanghai. One of the companies behind the new business is Fruitday, a leading Chinese fresh food e-tailer.

“As a leader and pioneer in China’s fresh fruit e-commerce sector, we have a deep understanding of the market,” said Loren Zhao, Fruitday co-founder, who also will be heading the new company. “We believe the future of fruit trading will rely on the integration of information, logistics and capital flow.”

Freshbridge aims to bring such integration through its wide range of supply chain solutions, which include sorting, packaging, ripening and deep processing, as well as wholesale, storage and logistics services. The company is positioning itself as the bridge that links growers, marketers and retailers online and offline, bringing them closer together than ever before.

According to the company, Freshbridge has recently formed a strategic partnership with Shanghai Longwu Fruit and Vegetable Wholesale Market. The two parties will work together in import, customs clearance, repackaging, storage, trade and logistics, and hope to become a one-stop solution provider for fresh fruit businesses.